Many business principles and practices can be effectively implemented and leveraged in the church. There is nothing inherently wrong with making the most of tools available to effectively manage the organization and maximize leadership potential. A troubling trend, at least from my perspective, has crept in largely unnoticed.
You do not have to look far to find people selling products and ideas encouraging shepherds of the church to build their ministry platform, and develop their brand. These products and ideas center on becoming known, maximizing your influence, and climbing the proverbial ladder of success.
I read in Genesis 11 in my devotional time recently. The story is familiar to us. There was a time when the entire earth had the same language and vocabulary. They came together to build a city and a tower. Verse 4 is what struck me, even though I have read it time and time again. And they said, Come, let us build ourselves a city and a tower with its top in the sky. Let us make a name for ourselves. . ..
The Lord came down and said, v6, If they have begun to do this as one people all having the same language, then nothing they plan to do will be impossible for them, v7 Come, let Us go down there and confuse their language so that they will not understand one another’s speech. v8 So from there the Lord scattered them over the face of the whole earth, and they stopped building the city.
Now, some will argue we should make the most of our ministry opportunities for maximum influence. This certainly sounds like a justifiable reason. Upon closer examination however, if our motivation is “to make a name for ourselves,” then how are we any different from what took place at Shinar, which God was so displeased with?
If you are a God called shepherd concerned about building your ministry platform and developing your brand, you should rethink your approach. You should rethink it for your own spiritual usefulness, your testimony for the Gospel, and for the reputation of the church. The glory of God’s great name is what we should be focused on promoting.